Moving on from the concept, this was the final approved version. Using illustrator and photoshop.
Sledge in halftone
Just messing really. Photo of the sledge with abstract shapes as coloured snow.
Staying with a healthy theme…
Maybe tomorrow, I’ll have someone on a bike.
This way of thinking is brought to you by walkit.com who I have recently come across. They want to get you walking all those urban (and rural I suppose) journeys you might otherwise have taken a car/bus/taxi. An excellent idea.